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Director of Corporate Digital Strategy/Crisis Advocacy

Director of Corporate Digital Strategy/Crisis Advocacy

Job ID 
2850
Location 
US-NY-New York
Experience (Years) 
7
Category 
Digital/Social Media Marketing

More information about this job

Overview

What We Need

 

MWWPR has an exciting opportunity for a Director of Corporate Digital Strategy/Crisis Advocacy in our New York, NY office. The Director possesses a strong understanding of client business and communication strategy and the role that digital activations and social media plays across platforms. The Director conceives and develops digital engagement programs, as well as manages and mentors junior staff.

Responsibilities

What Is Included

 

  • Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting
  • Work with top brands to develop strategic digital engagement programs that not only engage consumers, but also drive purchases, affinity and positive sentiment
  • Propose and implement digital and social media engagement strategy for clients alongside supervisor; develop content strategy and plans
  • Regularly counsel client on digital and social media strategies around both long-term and event-driven programs
  • Manage the overall quality of work on multiple accounts by demonstrating professionalism and team leadership as a day-to-day client contact; assist in successfully growing existing accounts
  • Draft proposals, budgets, staffing plans and timelines for client projects and new business prospects; take responsibility for budgetary issues, including account profitability
  • Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives; evaluate results against objectives, programs and plans
  • Supervise the work of account team members by setting priorities, delegating responsibilities and maintaining deadlines; manage projects and plans to ensure implementation within budget
  • Continue to develop and strengthen good relationships with key influencer contacts
  • Finalize visibility, content and conversation audits that provide strategic counsel and insight
  • Deliver client-ready materials, including strategic programs/plans; edit junior team materials
  • Write new business proposals; contribute to pitch preparation and deck draft
  • Recognize new business opportunities and elevate to supervisors; maintain and develop contacts and networks for new business
  • Mobilize and motivate account team and junior reports; mentor and supervise junior staffers
  • Capture time daily and enter it into the system weekly

Qualifications

What You Have to Have

 

  • 7+ years of experience serving in a full-time social media / digital strategy / digital marketing role, either at an agency, or the in-house marketing/communications department of a company
  • Bachelor’s degree required; advanced degrees are a plus
  • Experience servicing corporate or B2B accounts is highly desired; relevant consumer experience is nice to have
  • Superior oral and written communication skills; proofreading and editing ability
  • Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
  • Demonstrated mastery of and affinity for digital tools and platforms, including top measurement, monitoring, insights, and digital/brand marketing platforms
  • Ability to travel as necessary contingent on client and new business needs (requirements vary)

Success Factors and Other Details

  • Avid consumer of general and digital news/media, especially as it relates to corporate and corporate brand citizenship
  • Maintain a thorough understanding of clients’ businesses and industries; become an expert on clients’ products and services; have the ability to demonstrate these products to media
  • Ability to think strategically, creatively and proactively; exhibit a facility for problem solving and close attention to detail
  • Desire to pursue knowledge and professional development
  • Actively participate in agency development by working collaboratively across all practice areas and assisting with new business whenever possible
  • Cultivate and exhibit strong presentation and interpersonal skills
  • Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met
  • Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain competitive advantage by providing exceptional value and service

MWW is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.