MWW

Director of Digital Strategy

UK-London
Job ID
2869
Category
Digital/Social Media Marketing

Overview

Our Agency

 

MWWPR is one of the world’s top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR’s expertise spans Consumer Brands, Technology, Corporate Reputation Management, Public Affairs, Crisis Communications, Sports and Entertainment, Diversity, LGBT and Wellness & Nutrition.

 

With dedicated insights, strategy, data and analytics, social media and creative teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR’s Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for “Company of the Year,” and 2014 accolades include the Global SABRE Award, “PR Agency of the Year" and “Company of the Year” by the International Business Awards, as well as "Top Places to Work in PR.”

 

To learn more about MWWPR, visit http://www.mww.com or on Twitter at @MWW_PR.

 

Our People

 

We are: Smart. Authentic. Entrepreneurial. Fearless.


We’re a team of independent thinkers and doers who stop at nothing for our clients. When so many awesome people come together, great things happen. Not just for our clients, but for us as well. Associates become Vice Presidents. Ideas become trademarks. And work feels like anything but. 

At MWW, you’ll experience what matters more, both personally and professionally. No one could blame us for loving where we work. Because in a culture like ours, anything is possible.

 

Responsibilities

What is included

 

MWWPR has an exciting opportunity for a Director of Digital Strategy in our London office, intended for candidates who like to define new roles within organizations, build teams and client work “from scratch,” and who can demonstrate success in winning new business. This role will require an entrepreneurial spirit, as this person will be a key lead in helping to build out the digital practice in London. This will require working with London account leads to identify, assess, and develop digital/social programs for existing clients, while also working on new business opportunities. The successful candidate will also have experience working with US-based teams, and in the near-term will be working on select US-based digital projects for agency immersion purposes. This role will report into the Chief Digital Strategist with a dotted line to the UK MD.

 

Responsibilites

  • Assess current client work scopes and identify opportunities for incremental digital/social work that drives clients’ business objectives and effectively showcases MWWPR digital capabilities and offerings
  • Collaborate with London account leads and specialists on various new business pitches and proposals, including pitch preparation and deck development; maintain and develop contacts and networks for new business
  • Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting
  • Propose and implement digital and social media engagement strategy for clients; develop content strategy and plans
  • Regularly counsel colleagues and clients on digital and social media strategies around “always on,” and event- and campaign-driven programs
  • As incremental digital business is developed, manage the overall quality of work on these accounts by demonstrating professionalism and team leadership as a day-to-day client contact
  • Draft proposals, budgets, staffing plans and timelines for client projects and new business prospects; take responsibility for budgetary issues, including account profitability
  • Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives; evaluate results against objectives, programs and plans
  • Supervise the work of account team members by setting priorities, delegating responsibilities and maintaining deadlines; manage projects and plans to ensure implementation within budget
  • Continue to develop and strengthen good relationships with key influencer contacts
  • Finalize visibility, content and conversation audits that provide strategic counsel and insight
  • Deliver client-ready materials, including strategic programs/plans; edit junior team materials
  • Mobilize and motivate account team and junior reports; mentor and supervise junior staffers
  • Capture time daily and enter it into the system weekly

Qualifications

What You Have To Have

  • 7+ years of experience serving in a full-time social media / digital strategy / digital marketing role, either at an agency, or the in-house marketing/communications department of a company
  • Bachelor’s degree required, preferably in an applicable field or fields
  • Experience servicing corporate or B2B accounts is highly desired; relevant consumer experience is nice to have
  • Superior oral and written communication skills; proofreading and editing ability
  • Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
  • Demonstrated mastery of and affinity for digital tools and platforms, including top measurement, monitoring, insights, and digital/brand marketing platforms
  • Experience building and managing teams of 1-4 people is a major plus—as is being able to work in a “matrix” environment with Creative Services, Account, Research & Insights, Paid Media, etc.
  • Ability to travel as necessary contingent on client and new business needs (requirements vary

Success Factors and Other Details

  • Avid consumer of general and digital news/media, especially as it relates to corporate and corporate brand citizenship
  • Maintain a thorough understanding of clients’ businesses and industries; become an expert on clients’ products and services; have the ability to demonstrate these products to media
  • Ability to think strategically, creatively and proactively; exhibit a facility for problem solving and close attention to detail
  • Desire to pursue knowledge and professional development
  • Actively participate in agency development by working collaboratively across all practice areas and assisting with new business whenever possible
  • Cultivate and exhibit strong presentation and interpersonal skills
  • Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met
  • Consistently strive for personal excellence with both client deliverables and within your team, enabling MWWPR to maintain competitive advantage by providing exceptional value and service

MWW is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed