MWWPR are looking for a Director of Insights & Intelligence interested in working with clients in Brand Marketing and PR/Communications to evolve the use of data to shape and support communication strategies and creative direction, help identify opportunities to increase audience affinity and engagement, and inform and validate big ideas.
The Director of Insights & Intelligence will be responsible for uncovering rich audience, cultural and competitive insights and translate them into holistic strategies across multiple platforms. They will parse through multiple information sources (social channels, traditional and online news, proprietary research, syndicated data) to uncover meaningful data and fresh insights and identify direct implications for clients.
Technically, this individual will demonstrate expertise in data synthesis and interpretation, and will be skilled in delivering and coaching others to deliver business-relevant, insights-led research and reporting with clear storylines.
8+ years of experience in marketing/communications analytics, research and insights function
Required research tools and skills: Sysomos, Google Analytics, Similarweb, Hitwise, Dow Jones Factiva, Netbase or Crimson Hexagon, Quid, Lexis Nexis, Mintel, Simmons or MRI, Facebook Insights, Tableau
MWWPR is one of the worlds top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPRs expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBT, Entertainment, Sports & Luxury Lifestyle, and Health & Wellness. In 2016, MWWPR celebrated 30 years of providing strategic communications counsel and public relations support for its diverse client portfolio.
With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More to the stakeholders who matter most. MWWPRs Matter More approach has been recognized by numerous, top industry awards including Company of the Year, PR Agency of the Year and Top Places to Work in PR, in addition to numerous awards for client work.
To learn more about MWWPR, visit http://www.mww.com or follow us on social @MWW_PR
MWW is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.