MWW

Account Director - Consumer Lifestyle

US-CA-Los Angeles
Job ID
2884
Experience (Years)
7
Category
Consumer - Lifestyle Marketing

Overview

MWWPR has an exciting opportunity for an Account Director on the Consumer Lifestyle Marketing team in the Los Angeles office.

The AD will be a seasoned account manager with expertise in strategic planning, campaign creation and management, presentation creation, overseeing the creation of press materials and content, and cultivating and enhancing relationships with high level media and influencers. The AD will have deep expertise in media relations and integrated programs, and will have the ability to set integrated brand-building and media strategies as well as execute, manage team members, develop performance goals and measurement metrics, and serve as a primary client relationship manager and strategic counsel. Experience in Food & Beverage and/or QSR industries is preferred.

Responsibilities

  • Provide senior level account planning and supervision for major, key accounts with proven, specialized expertise in consumer brand marketing and public relations; serve as a strategic liaison among clients, account team and agency management
  • Lead the planning and execution of media programs and activities; serve as a primary, day-to-day, client contact and provide strong client counsel on tactical matters linked to strategic plans; anticipate client needs and prepare in advance; interact with senior level colleagues and clients and troubleshoot clients problems as they arise; ensure that all accounts are strategically on target with clients business objectives
  • Demonstrate responsibility and accountability for the management and tracking of staff allocation and account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders
  • Display strong team leadership and ensure that the team continues to drive media results for clients, proactively pitching media daily and secure publicity for clients (local, regional, national); continue to generate client thought leadership opportunities; maintain existing relationships with media, journalists and influencers; keep current with journalist specialism/interest
  • Proven ability to apply public relations techniques beyond media relations in response to client briefs; proactively generate new ideas and opportunities to support client objectives and stories; ensure client program success; regularly measure client satisfaction and take appropriate action
  • Help account team work effectively and in the best interest of client; maximize the agency’s network of resources to enhance client services
  • Maintain a thorough, demonstrated understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends and news impacting your clients’ business, and proactively advise the team and client regarding how best to leverage or address these developments
  • Ability to handle difficult situations with client; can provides first class crisis response and identifies when to seek senior input
  • Excellent project management capability; can execute against multiple tasks in an effective, organized manner, including: events, press material development, media briefings, and product launches; provide high quality deliverables on or prior to deadlines; manage the logistics of and run multiple, defined client projects from concept to completion on time and within budget with the support of a junior team
  • Lead account team strategy sessions and brainstorms and the corresponding the development, planning and execution of client media strategies
  • Lead integrated campaigns through a demonstrated, working knowledge of social influence, emerging digital platforms, and creative problem solving
  • Superior ability to manage the creation of press materials, including: client media materials, byline articles, client correspondence and reports
  • Moderate media interviews; assist with media training for clients; initiate implementation of media events such as press conferences, briefings and media tours; serve as the senior on-site agency contact for clients events
  • Take a leadership role in new business proposal development and work with appropriate agency resources and account teams to identify and secure incremental business opportunities; deliver powerful presentations and win new business with the support of supervisor; develop a strong new business ethic within the team; continue to build a leadership role in outside organizations, as well, to increase market visibility and create new business opportunities
  • Showcase a deep knowledge of and the proven ability to effectively articulate the full services of MWW, procedures and business methods
  • Participate in external company promotion through articles, speeches, presentations, professional memberships, etc.
  • Manage, provides mentorship, and delegate to junior staff on a day to day basis (Associates, Account Coordinators, Associate Account Executives, Account Executives, Senior Account Executives, Account Supervisors); facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible; review materials drafted by junior staffers; supervise media reporting and monitoring; ensure that each member of the team understands their role and how they fit together as part of the overall plan; evaluate the teams effort collectively and individually by promptly reviewing work and providing constructive feedback
  • Continue to act as a role model for junior staff; lead journalist relationship-building initiatives within the team across various media sectors; actively look to maintain and build positive working relationships
  • Report to senior management on progress of team members and accounts; serve as the liaison between senior management and staff
  • Manage up to your supervisors and account leads regarding progress on deliverables, media outreach processes, and actively offer solutions to pivot where needed or enhance the project
  • Conducts interviews with candidates identified by Talent Acquisition as part of the recruitment process to assess potential new talent for the team
  • Perform ad hoc account management tasks as assigned
  • Capture time daily and enter it into the system weekly

Qualifications

·         7+ years of experience serving in a full time role either in a public relations agency or the communications department of a company in a relevant industry. Agency experience required.

·         Bachelors degree in public relations, a related field or in the liberal arts

·         Experience working with or a passion for Food & Beverage brands is a plus!

·         Superior oral and written communication skills; advanced proofreading and editing ability

·         Superior, demonstrated proficiency in media writing and media relations (story pitching to traditional media and digital influencers, writing releases and bylines, ability to find creative angles and create highly targeted media strategies and pitches)

·         Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions

·         Demonstrated proficiency and affinity for digital tools and platforms (including social media)

·         Experience supervising and providing guidance to junior staffers; strong team building and mentorship aptitude; effectively develops and retains staff

·         Proven track record for providing and selling in highly strategic counsel/recommendations to clients

·         Maintain knowledge and a demonstrated understanding of industry publications, nationals, broadcast media

·         Fluency in Microsoft Office Suite and Cision (or related PR software)

·         Ability to travel as necessary contingent on client and new business needs (requirements vary)

Success Factors and Other Details

·         Develops and maximizes client relations, positioning MWW as a strategic partner at all times; perceived as a trusted advisor to client, maintaining close and regular client counsel

·         Avid consumer of general and business/economics news and media

·         Advanced understanding of clients businesses and industries; proven expertise pertaining to clients products and services; have the ability to demonstrate these products to media

·         Proven ability to think strategically, creatively and proactively; exhibit a facility for problem solving and close attention to detail

·         Ensure team billability and account profitability

·         Supports company culture wholeheartedly, acting as an ambassador at internal and external events

·         Demonstrates motivation and a can-do attitude

·         Desire to pursue knowledge and professional development; motivate team members and encourage them to take advantage of training and development opportunities

·         Actively participate in agency development by working collaboratively across all practice areas and assisting with new business whenever possible

·         Team oriented with the proven ability to work in partnership with others as well as independently

·         Able to work directly with the C-suite and subject matter experts to elicit their point of view on relevant business subjects

·         Experienced in producing content relevant to media across online, video, visual and print; proven ability to think outside of the box to humanize and translate complicated business subjects and turn them into meaningful, timely story ideas

·         Cultivate and exhibit strong presentation and interpersonal skills

·         Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met

·         Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain competitive advantage by providing exceptional value and service

EEO & Diversity Statement

MWW is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.

 

MWWPR is one of the worlds top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPRs expertise spans Consumer Brands, Technology, Corporate Reputation Management, Public Affairs, Crisis Communications, Sports and Entertainment, Diversity, LGBT and Wellness & Nutrition.

 

With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More to the stakeholders who matter most. MWWPR's Matter More approach has been recognized by numerous top industry awards.  MWWPR has been honored for "Company of the Year," PR Agency of the Year" and "Top Places to Work in PR," in addition to numerous awards for client work.

 

To learn more about MWWPR, visit http://www.mww.com or on Twitter at @MWW_PR.

Our People

We are: Smart. Authentic. Entrepreneurial. Fearless.


We're a team of independent thinkers and doers who stop at nothing for our clients. When so many awesome people come together, great things happen. Not just for our clients, but for us as well. Associates become Vice Presidents. Ideas become trademarks. And work feels like anything but. 

At MWW, you'll experience what matters more, both personally and professionally. No one could blame us for loving where we work. Because in a culture like ours, anything is possible.

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