MWW

VP, Digital and Social Strategy

US-CA-Los Angeles
Job ID
2886
Experience (Years)
7
Category
Western Region

Overview

  • MWWPR has an exciting opportunity for a VP, Digital Strategy in our Los Angeles office. The VP possesses a strong understanding of client business and communication strategy and the role that digital activations and social media plays across platforms. The VP conceives and develops digital engagement programs, as well as manages and mentors junior staff.

 

Responsibilities

VP 

  • Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting
  • Work with top brands to develop strategic digital engagement programs that not only engage consumers, but also drive purchases, affinity and positive sentiment
  • Propose and implement digital and social media engagement strategy for clients alongside supervisor; develop content strategy and plans
  • Regularly counsel client on digital and social media strategies around both long-term and event-driven programs
  • Manage the overall quality of work on multiple accounts by demonstrating professionalism and team leadership as a day-to-day client contact; assist in successfully growing existing accounts
  • Draft proposals, budgets, staffing plans and timelines for client projects and new business prospects; take responsibility for budgetary issues, including account profitability
  • Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives; evaluate results against objectives, programs and plans

  • Supervise the work of account team members by setting priorities, delegating responsibilities and maintaining deadlines; manage projects and plans to ensure implementation within budget

  • Continue to develop and strengthen good relationships with key influencer contacts

  • Finalize visibility, content and conversation audits that provide strategic counsel and insight

  • Deliver client-ready materials, including strategic programs/plans; edit junior team materials

  • Write new business proposals; contribute to pitch preparation and deck draft

  • Recognize new business opportunities and elevate to supervisors; maintain and develop contacts and networks for new business

  • Mobilize and motivate account team and junior reports; mentor and supervise junior staffers

  • Capture time daily and enter it into the system weekly

 

 

Qualifications

 

Experience: 

  • 7+ years of experience serving in a full-time social media / digital strategy / digital marketing role, either at an agency, or the in-house marketing/communications department of a company
  • Bachelors degree required; advanced degrees are a plus
  • Experience servicing consumer accounts is highly desired
  • Superior oral and written communication skills; proofreading and editing ability
  • Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
  • Demonstrated mastery of and affinity for digital tools and platforms, including top measurement, monitoring, insights, and digital/brand marketing platforms
  • Ability to travel as necessary contingent on client and new business needs (requirements vary)

 

Success Factors and Other Details

  • Avid consumer of general and digital news/media
  • Maintain a thorough understanding of clients businesses and industries; become an expert on clients products and services; have the ability to demonstrate these products to media
  • Ability to think strategically, creatively and proactively; exhibit a facility for problem solving and close attention to detail
  • Desire to pursue knowledge and professional development
  • Actively participate in agency development by working collaboratively across all practice areas and assisting with new business whenever possible
  • Cultivate and exhibit strong presentation and interpersonal skills
  • Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met
  • Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain competitive advantage by providing exceptional value and service

 

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