MWW

VP, B2B

Location US-NY-New York
Job ID
2889
Experience (Years)
10
Category
B2B

Overview

MWWPR has an exciting opportunity for a Vice President on the B2B Communications team in the New

York, NY office.

 

The VP will serve as lead on major pieces of business, architecting executive visibility and thought

leadership campaigns, as well as strategic integrated media programs. Working alongside the B2B

practice leader, the VP will be responsible for providing top-tier strategic counsel to account teams and

clients spanning multiple industries including B2B auto, technology, banking and healthcare. S/he will

also be responsible for setting a standard of excellent and consistent work, delivering superior client

service at all times and demonstrating superior presentation and writing skills. The VP will provide

thought leadership in areas of expertise to help grow MWW visibility and reputation in the marketplace,

and play a key role in generating leads and securing new business and organic growth opportunities.

Responsibilities

Client and Account Management

 

· Lead the account planning and supervision for major accounts with specialized expertise in the

category; serve as a strategic liaison to clients, account team and agency management; lead client

meetings and planning sessions; Lead internal account team strategy sessions and the

corresponding development, planning and execution of client media strategies

· Proactively generate winning ideas and opportunities to support client objectives and stories;

anticipate client needs and prepare in advance, troubleshooting clients’ problems as they arise;

ensure that all accounts are strategically on target with clients’ business objectives

· Maintain a thorough, demonstrated understanding of clients’ businesses and industries; actively

follow and understand emerging issues, trends and news impacting your clients’ business, and

proactively advise the team and client regarding how best to leverage or address these

developments; entertain clients appropriately to cement relationships and better understand

their business

· Lead integrated campaigns through a demonstrated, working knowledge of social influence,

emerging digital platforms, and creative problem solving

· Moderate media interviews; lead media training for clients; initiate implementation of media

events such as press conferences, briefings and media tours; serve as the senior on-site agency

contact for clients’ events

· Continue to generate client thought leadership opportunities; maintain existing relationships with high level media, journalists and influencers

 

Team Leadership

 

· Oversee the management and tracking of staff allocation and account financials (budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders); work with finance team to ensure client budgets are comprehensive, actual costs are monitored and approved, and billed account receivables are collected in a timely manner

· Manage, provides mentorship, and delegate to junior staff on a day to day basis (Account Directors and below); ensure that the team continues to drive results for clients,

· Manage up to account and practice leads regarding progress on deliverables, media outreach processes, and actively offer solutions to pivot where needed or enhance the project

 

Business Development

 

· Lead new business proposal development and work with appropriate agency resources and account teams to generate new business leads; identify and secure incremental business opportunities; deliver powerful presentations and consistently win new business; maintain a strong new business ethic within the team; maintain a leadership role in outside organizations, as well, to increase market visibility and create new business opportunities

· Regularly participate in external company promotion through articles, speeches, presentations, professional memberships, etc.

Qualifications

· 10+ years of experience serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry

· Deep expertise working with and a passion for B2B brands

· Superior oral and written communication skills; advanced proofreading and editing ability

· Demonstrable record of contributing to winning new business and leading business development efforts, including the cultivation of strong client relationships

· Demonstrated proficiency and affinity for digital tools and platforms

· Experience supervising and providing guidance to junior staffers; strong team building and mentorship aptitude; effectively develops and retains staff; reinforce the importance and value of each team member’s contributions

· Proven track record for providing and selling in highly strategic counsel/recommendations to clients; ability to handle crisis response and issues management

· Exposure to large-scale media events and the service of big-brands/highly matrixed organizations

· Ability to travel as necessary contingent on client and new business needs (requirements vary)

 

EEO & Diversity Statement

 

MWW is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.

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