MWW

Senior Account Executive, Consumer

Location US-NY-New York
Job ID
2890
Experience (Years)
4
Category
Consumer - Lifestyle Marketing

Overview

MWWPR has an exciting opportunity for a Senior Account Executive on the Consumer Lifestyle Marketing team based in New York, NY, supporting food & beverage, lifestyle and health & wellness clients.

Responsibilities

What Is Included (Primary Responsibilities)

·         Serve as a primary, day-to-day, client contact; provide strong client counsel, anticipate client needs and prepare in advance, interact with senior level colleagues and clients

·         Provide strategic direction and execution of earned media and digital influencer campaigns for consumer clients; proactively pitch targeted media (lifestyle, business, trade, local and national); proactively generate ideas to positively position clients, develop and maintain strong relationships with journalists and influencers

·         Learn and maintain a thorough, demonstrated understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends and news impacting your clients’ business, and proactively advise the team and client regarding how best to leverage or address these developments

·         Demonstrate excellent writing skills; press releases, creative pitches, media audit and reporting, strategic recommendations, briefing documents, etc.

·         Show strong acumen for project management; execute against multiple tasks in an effective, organized manner, including: events, press material development, media briefings, and product launches; provide high quality deliverables on or prior to deadlines

·         Proactively generate new ideas and opportunities to support client objectives and stories; ensure client program success; participate actively in account team strategy sessions and brainstorms

·         Moderate media interviews and support media events, product briefings and media tours, and represent clients and products at industry conferences and events

·         Manage and mentor teams (Associates, Account Coordinators, Associate Account Executives, Account Executives); facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible; review materials drafted by junior staffers; supervise media reporting and monitoring

Qualifications

What You Have to Have (Education and Experience Requirements)

·         4+ years of experience serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry

·         Bachelor’s degree in public relations, a related field or in the liberal arts

·         Experience working with or a passion for food and beverage brands, lifestyle and health and wellness brands preferred.

·         Superior, demonstrated proficiency in media relations (story pitching to traditional media and digital influencers, ability to find creative angles and create highly targeted story opportunities)

·         Demonstrated understanding of digital and social media and how they work together with traditional media relations

·         Superior oral and written communication skills; strong proofreading and editing ability

·         Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions

·         Demonstrated proficiency and affinity for digital tools and platforms (including social media)

·         Fluency in Microsoft Office Suite and Cision (or related PR software)

·         Ability to travel as necessary contingent on client and new business needs (requirements vary)

Success Factors and Other Details

·         Avid consumer of general news pop culture, food and health & wellness news and media

·         Maintain a thorough understanding of clients’ businesses and industries; become an expert on clients’ products and services; ability to demonstrate these products to media

·         Proven ability to think strategically, creatively and proactively; exhibit a facility for problem solving and close attention to detail

·         Demonstrates motivation and a “can-do” attitude and desire to pursue knowledge and professional development

·         Team oriented with the proven ability to work in partnership with others as well as independently

·         Able to work directly with the C-suite and subject matter experts to elicit their point of view on relevant business subjects

·         Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met

·         Understanding of content relevant to media across online, video, visual and print; develop the ability to think outside of the box to humanize and translate complicated business subjects and turn them into meaningful, timely story ideas

·         Cultivate and exhibit strong presentation and interpersonal skills

       

EEO & Diversity Statement

MWWPR is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.

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