MWW

Senior Account Executive, Paid

Location US-NY-New York
Job ID
2892
Experience (Years)
2
Category
Digital/Social Media Marketing

Overview

The SAE/Senior Media Specialist focuses on media optimization and planning across paid media. This will be a role focused primarily on Display and Social, but also exposed to mobile DSP, video DSP and direct publisher (traditional planning) based buying. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach.

Responsibilities

Key Responsibilities 

  • Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the Display and Paid social campaigns of one of our clients across multiple platforms (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP, AOP) 
  • Daily optimization and management of campaigns within individual DSPs and Platforms
  • RFP’ing media vendors and evaluating publisher capabilities and new opportunities
  • Working with internal teams, you will maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
  • Building Trafficking sheets to share with the trafficking team to generate through 3rd party ad server tools such as Double Click Campaign Manager and implementing ad tags and creative in DSPs and with vendors
  • Pixel and tag generation, implementation and quality assurance
  • Budget management including: assistance in allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis and resolution of media invoice and ad service fee discrepancies
  • Analyzing campaign performance and providing optimization recommendations 

Qualifications

Qualifications 

  • Bachelor’s degree from an accredited college or university with high grades both in the major and overall
  • 1-2 years' experience working in DSPs and Social Platforms (Facebook and Twitter a must). A bonus if you have worked in social SAAS platforms, SPMDs, or DSPs running FBX
  • Must be passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags
  • MUST love and be curious about data analytics and how that affects the bottom line
  • Experience with digital ads trafficking is a plus (Atlas, DCM, MediaMind,...)
  • Well versed in the Microsoft Office suite, especially Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks and make your own to do list
  • Keen problem-solving and troubleshooting abilities
  • Enthusiasm for the future of brand advertising on the web and building that future with us 

MWW is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.

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