MWW

  • Account Director, Digital Strategy

    Location US-CA-Los Angeles
    Job ID
    2915
  • Overview

    MWWPR has an exciting opportunity for an Account Director on the Digital Strategy team in our Los Angeles, CA office. The Account Director possesses a strong understanding of client business and communication strategy and the role that digital activations and social media plays across platforms. The AD conceives and develops digital engagement programs, as well as manages and mentors junior staff.

    Responsibilities

    • Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting
    • Work with top brands to develop strategic digital engagement programs that not only engage consumers, but also drive purchases, affinity and positive sentiment
    • Propose and implement digital and social media engagement strategy for clients alongside supervisor; develop content strategy and plans

    ·         Regularly counsel client on digital and social media strategies around both long-term and event driven programs

    • Manage the overall quality of work on multiple accounts by demonstrating professionalism and team leadership as a day-to-day client contact; assist in successfully growing existing accounts
    • Draft proposals, budgets, staffing plans and timelines for client projects and new business prospects; take responsibility for budgetary issues, including account profitability

    ·         Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives; evaluate results against objectives, programs and plans

    ·         Supervise the work of account team members by setting priorities, delegating responsibilities and maintaining deadlines; manage projects and plans to ensure implementation within budget

    ·         Continue to develop and strengthen good relationships with key influencer contacts

    ·         Finalize visibility, content and conversation audits that provide strategic counsel and insight

    ·         Deliver client-ready materials, including strategic programs/plans; edit junior team materials

    ·         Write new business proposals; contribute to pitch preparation and deck draft

    ·         Recognize new business opportunities and elevate to supervisors; maintain and develop contacts and networks for new business

    ·         Mobilize and motivate account team and junior reports; mentor and supervise junior staffers

    ·         Capture time daily and enter it into the system weekly

    Qualifications

    ·         7+ years of experience serving in a full time social media / digital strategy role, either in a public relations agency or the communications department of a company in a relevant industry

    ·         Bachelor’s degree in public relations, a related field or in the liberal arts

    ·         Experience servicing corporate accounts is highly desired

    ·         Superior oral and written communication skills; proofreading and editing ability

    ·         Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions

    ·         Demonstrated mastery of and affinity for digital tools and platforms (including social media), and the digital landscape overall

    ·         Fluency in: Microsoft Office Suite, Cision (or related PR software), and social media tools (Sysomos, Radien6)

    ·         Ability to travel as necessary contingent on client and new business needs (requirements vary)

    Success Factors and Other Details

    ·         Avid consumer of general and business/economics news and media

    ·         Maintain a thorough understanding of clients’ businesses and industries; become an expert on clients’ products and services; have the ability to demonstrate these products to media

    ·         Ability to think strategically, creatively and proactively; exhibit a facility for problem solving and close attention to detail

    ·         Desire to pursue knowledge and professional development

    ·         Actively participate in agency development by working collaboratively across all practice areas and assisting with new business whenever possible

    ·         Cultivate and exhibit strong presentation and interpersonal skills

    ·         Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met

    ·         Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain competitive advantage by providing exceptional value and service

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