MWW

  • Senior Account Executive, Paid Media Strategy

    Location US-NY-New York
    Job ID
    2947
  • Overview

    The Senior Account Executive will work within the Digital Strategy/Paid Media team and focus on media optimization and planning across paid media. This will be a role focused primarily on social, but also exposed to display, mobile DSP, video DSP and direct publisher (traditional planning) based buying. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach.

    Responsibilities

     

    • Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the Display and Paid social campaigns of one of our clients across multiple platforms (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP, AOP)
    • Daily optimization and management of campaigns within individual DSPs and Platforms
    • RFP’ing media vendors and evaluating publisher capabilities and new opportunities
    • Working with internal teams, you will maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
    • Testing and analysis of key metrics to optimize performance and meet business objectives
    • Building Trafficking sheets to share with the trafficking team to generate through 3rd party ad server tools such as Double Click Campaign Manager and implementing ad tags and creative in DSPs and with vendors
    • Budget management including: assistance in allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis and resolution of media invoice and ad service fee discrepancies
    • Brainstorming new ways to improve advertising and engagement on Facebook, Twitter, Instagram, Pinterest Snapchat, and YouTube
    • Analyzing campaign performance and providing optimization recommendations in client focused documentation 

     

    Qualifications

     

    • 2-4 years experience working in DSPs and Social Platforms (Facebook and Twitter a must). A bonus if you have worked in social SAAS platforms, SPMDs, or DSPs running FBX
    • Must be adept with the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
    • A passion for data analytics and how they affect clients’ business objectives
    • Experience with digital ads trafficking is a plus (Atlas, DCM, MediaMind,...)
    • Well versed in the Microsoft Office suite, especially Excel and PowerPoint - comfort with Pivot Tables is a MUST
    • Experience in working with large datasets and performing quantitative analysis
    • Professional client communication, both written and verbal
    • Ability to accurately handle multiple projects simultaneously with a high level of accuracy and attention to detail
    • Enthusiasm for the future of brand advertising on the web and building that future with us

     

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